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Recent posts

Effective Patient Engagement

April 9, 2018
Medical Website Home Page

Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to...  read more


How a Personal Profile-Site Contributes to Positive Reputation Management

December 7, 2017

"An' I Don't Give a Damn About My Bad Reputation"  © Joan Jett Earlier this year I had the wonderful opportunity to see Billy Joel in concert at the Nassau Coliseum on Long Island. Among the many songs he played was Only the Good Die Young, a line of which alludes to a potential problem...  read more


Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


Three Key Metrics To Track Your Website Traffic

May 7, 2015

Online tracking analytics can turn out to be pretty overwhelming given the number of tools available. The sheer mass of data can be intimidating. Logging on to only one tool, such Google Analytics, yields an ocean of charts, menu items and numbers. However, there is no need to be overwhelmed about tracking your website analytics....  read more


How Duplicate Content Can Effect Your Website Traffic

September 22, 2014
Woman Viewing Healthcare Website

Creating content for a medical website that is engaging, educational and fresh for potential patients can be extremely difficult— especially when writing is not your main area of expertise. Because of this difficulty, doctors often end up with written content that is more or less identical on several pages of their website. This practice is...  read more


What Do I Need for My Medical Website?

September 19, 2014
Dr Leonardo Questions

Since  different online marketing strategies work for different doctors, there is really no "wrong" way of reaching your target patients through the web. However, one thing is clear: your practice needs a quality website that truly reflects you as a doctor, and the overall goals of your practice. So, what exactly do you need for...  read more


The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Three Important Ways to Improve Your Practice's Website

July 31, 2014
Mobile Device

First impressions are everything. It's fair to assume that the first time a patient is making contact with a doctor is through their webpage. Patients conduct their own research more than ever before entering a doctor's office. So how can you make sure that your site gives off a great first impression? In addition to...  read more


The Benefits of Building Your Own Website

July 18, 2014
Happy Medical Professional

In today's increasingly digital world, it is crucial for every medical practice to have an informative, customized website. However, most doctors and health practitioners find the prospect of building their website daunting. The truth is, building your own website is simpler than ever. Here are some of the most important benefits of building your own...  read more


5 Reasons Why Mobile Sites Are More Important Than Ever

July 10, 2014
Mobile Device

The mobile Web is growing--quickly. These days, it's impossible to go out in public without spotting someone staring at a smartphone or tablet. With more and more people stepping away from the desk and accessing the Internet from mobile devices, websites that aren't optimized for mobile may become lost in the fold. Take a look...  read more