Recent posts

Getting Started on Social Media

January 30, 2015

With the recent addition of a social media widget to Dr. Leonardo's list of features, now is the perfect time to create and maintain a social media presence for your practice. In fact, a recent Salesforce survey even determined that 70% of marketers plan in increasing their social media spending in 2015. However, social media...  read more

Three Important Ways to Improve Your Practice's Website

July 31, 2014
Mobile Device

First impressions are everything. It's fair to assume that the first time a patient is making contact with a doctor is through their webpage. Patients conduct their own research more than ever before entering a doctor's office. So how can you make sure that your site gives off a great first impression? In addition to...  read more

Top 5 Most Useful iPad Apps for Physicians

June 2, 2014

Given the rising popularity of the iPhone, iPad and other tablets among U.S. physicians, medical and health-related apps are becoming increasingly common and valuable. From apps that aid physicians in diagnosing conditions to apps that help run your medical practice, if you're ever in need of assistance, rest assured, there's definitely an app for that!...  read more

Seniors' Internet Use Has Tripled Over the Last Four Years

June 2, 2014

Do older adults make up a large portion of your medical or healthcare practice's patient base? Perhaps you've been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! A 2013 Pew Internet report found that although online seniors are...  read more

5 Reasons Your Practice Should Consider Getting a New Site

April 28, 2014

Technology and the Internet change at lightning speed. With these advances come frequent changes in the way we build and design websites. Is your website up to par with the latest technology? Here are five reasons your practice might want to consider a website redesign: 1) Your website does not take advantage of new coding...  read more

What Users Want From Mobile Sites

April 28, 2014

Recent statistics show that approximately 50 percent of local searches are performed on mobile devices. Other reports show an exponential rise in the number of patients searching for health information and providers on smartphones and tablets. If your practice lacks a mobile web presence, you're failing to reach a huge and growing audience! Making your...  read more

Reaching Your Existing Patients Online

April 14, 2014

Although it's vital to continually attract new business to your practice, it's also important to not forget the patients you currently have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the great experience they've had with you, which will...  read more

Understanding the Differences Between SEO and SEM

March 31, 2014

If you're looking to market your medical practice, you've likely come across two of the most common terms today SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be hard for many to understand the fundamental differences between these two methods. Understanding these differences...  read more

The Importance of Online Physician Reputation Management

March 31, 2014

Quite possibly the most important thing a doctor can have is a good reputation. It can be the deciding factor for many potential patients, according to popular healthcare blog, founded by techie primary care physician Dr. Kevin Pho. Dr. Pho is also a co-author of the recently released book Establishing, Managing, and Protecting Your...  read more