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Recent posts

THE DIFFERENCES BETWEEN SEO & SEM

December 12, 2017
Dr Leonardo

So you're looking to market your healthcare practice, and now you've likely come across two of the most common terms -- SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be difficult for many to understand the differences between these two methods. Understanding these...  read more


Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


5 Elements Of Successful On-Page Optimization

April 29, 2015

Improving your site's visibility is very important to grow your medical practice. Growing your website's traffic organically is the best way. But, this requires you to incorporate several search engine optimization techniques in your site design and content. Search Engine Optimization Basics Here are five SEO tips that you can incorporate in your website: Keywords:...  read more


Understanding SEO: Do's And Dont's

April 20, 2015

Latest statistics by Pew Research Center indicate that eight out of ten health inquiries start in search engines. This is just one statistic indicating that a high quality website optimized to search engines is a vital weapon in your internet marketing arsenal. If you're new to Search Engine Optimization, here's a basic understanding you can...  read more


SEO Tips For Your Medical Website

April 15, 2015
Doctor Viewing Website

According to Search Engine Land, 85 percent of consumers go online to find local businesses. At this very moment, potential patients are plugging into their iPads, PCs or smartphones to find a pediatric, orthodontic or nephrology service close to where they live. If your website doesn't feature in the first few pages of Google search...  read more


Benefits of Having a Mobile Website

September 24, 2014
Mobile Device

The internet has changed greatly since its original inception, and technology has quickly changed along with it. Now, the internet has gone mobile, with many users carrying it with them wherever they go each day. As the internet changes, so do the way websites are built. Today, having a website that is either optimized or...  read more


How Duplicate Content Can Effect Your Website Traffic

September 22, 2014
Woman Viewing Healthcare Website

Creating content for a medical website that is engaging, educational and fresh for potential patients can be extremely difficult— especially when writing is not your main area of expertise. Because of this difficulty, doctors often end up with written content that is more or less identical on several pages of their website. This practice is...  read more


What Do I Need for My Medical Website?

September 19, 2014
Dr Leonardo Questions

Since  different online marketing strategies work for different doctors, there is really no "wrong" way of reaching your target patients through the web. However, one thing is clear: your practice needs a quality website that truly reflects you as a doctor, and the overall goals of your practice. So, what exactly do you need for...  read more


The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Three Important Ways to Improve Your Practice's Website

July 31, 2014
Mobile Device

First impressions are everything. It's fair to assume that the first time a patient is making contact with a doctor is through their webpage. Patients conduct their own research more than ever before entering a doctor's office. So how can you make sure that your site gives off a great first impression? In addition to...  read more