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Recent posts

WHY YOU NEED A LOW-COST (AND LEGAL!) APPOINTMENT-BOOKING SITE

August 16, 2018
Online Appointment Scheduler

A recent article published by CNBC concerns a new pricing model by ZocDoc, the popular appointment-booking website used by many healthcare practices. According to the story, ZocDoc uses an annual subscription fee of $3,000 - $3,600 per provider, but does not currently limit the number of appointments. The new proposed pricing structure would instead charge...  read more


Why Your Practice Should Consider Using a Website Builder vs. Another Custom Website Design

May 10, 2018

So, you think your practice’s website may be starting to look a little dog-eared. Here are a few signs that it might be time to consider a new website: Your website has had the same look for more than four years, maybe even more than ten years… The site is difficult, or almost impossible, to...  read more


Why Every Healthcare Provider Should Have Their Own Personal Website

April 20, 2018
Your Name as the Domain

You Need Your OWN PROVIDER-Site. Here's Why:   It's certainly no secret that patients are typically referred to healthcare providers as a recommendation from another provider or from a fellow patient. The referral process is the heart of every fellowship and professional relationship. But today's trends are demonstrating an intermediate step before the patient contacts...  read more


How a Personal Profile-Site Contributes to Positive Reputation Management

December 7, 2017

"An' I Don't Give a Damn About My Bad Reputation"  © Joan Jett Earlier this year I had the wonderful opportunity to see Billy Joel in concert at the Nassau Coliseum on Long Island. Among the many songs he played was Only the Good Die Young, a line of which alludes to a potential problem...  read more


Solving the Problem of Lost Referrals Using Dr. Leonardo

November 15, 2017

LOST REFERRALS = LOST REVENUE:  Series (5 of 5)   This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content.  Now let’s explore a...  read more


Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


5 Reasons Why Your Practice Needs a New Site Right Now

June 30, 2014
Happy Medical Professional

There are many advantages to creating a new site using the Dr. Leonardo Web Building tool. Don't feel tied down to your old, outdated site Dr. Leonardo even allows you to keep your current domain name! Why You Should Get a New Website: 1) Keep Up with Technology Does your practice's current site allow you...  read more



Introduce Potential Patients to Your Staff Online!

May 19, 2014

Does your practice's current website portray your office in an accurate and efficient way? Let's look beyond having a site that just shows your practice's contact information and a map to the office your site should draw visitors in by introducing them to the actual people behind your practice. Your practice's site should include detailed...  read more