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Recent posts

How a Personal Profile-Site Contributes to Positive Reputation Management

December 7, 2017

"An' I Don't Give a Damn About My Bad Reputation"  © Joan Jett Earlier this year I had the wonderful opportunity to see Billy Joel in concert at the Nassau Coliseum on Long Island. Among the many songs he played was Only the Good Die Young, a line of which alludes to a potential problem...  read more

Solving the Problem of Lost Referrals Using Dr. Leonardo

November 15, 2017

LOST REFERRALS = LOST REVENUE:  Series (5 of 5)   This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content.  Now let’s explore a...  read more

Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more

The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more

5 Reasons Why Your Practice Needs a New Site Right Now

June 30, 2014
Happy Medical Professional

There are many advantages to creating a new site using the Dr. Leonardo webuilding tool. Don’t feel tied down to your old, outdated site — Dr. Leonardo even allows you to keep your current domain name! Why You Should Get a New Website: 1) Keep Up with Technology Does your practice’s current site allow you...  read more

Introduce Potential Patients to Your Staff Online!

May 19, 2014

Does your practice’s current website portray your office in an accurate and efficient way? Let’s look beyond having a site that just shows your practice’s contact information and a map to the office — your site should draw visitors in by introducing them to the actual people behind your practice. Your practice’s site should include...  read more

Boosting Your Practice's Online Presence

April 14, 2014

If you’re ready to take your medical practice online and develop a strong presence on the Web, there are several key points to consider. From cost to content, it’s important to have an idea of what you would like to be presented on your new site. You will need an online presence budget While this...  read more

The Power of Your Practice's Name

April 14, 2014

When setting up a new site for your practice, it's important to consider several factors that will affect your online presence. For example, if you're contemplating changing the name of your practice as part of your site's new look, make sure that you consider how that will impact your search engine rankings. Changing your practice...  read more

The Importance of Online Physician Reputation Management

March 31, 2014

Quite possibly the most important thing a doctor can have is a good reputation. It can be the deciding factor for many potential patients, according to popular healthcare blog, founded by techie primary care physician Dr. Kevin Pho. Dr. Pho is also a co-author of the recently released book Establishing, Managing, and Protecting Your...  read more