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Recent posts

Why Your Practice Should Consider Using a Website Builder vs. Another Custom Website Design

May 10, 2018

So, you think your practice’s website may be starting to look a little dog-eared. Here are a few signs that it might be time to consider a new website: Your website has had the same look for more than four years, maybe even more than ten years… The site is difficult, or almost impossible, to...  read more


Supporting Pages

April 10, 2018

Anatomy of a Great Medical Website Design - Series (2 of 5) Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your...  read more


Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


The Online Appointment

November 8, 2017

LOST REFERRALS = LOST REVENUE:  Series (3 of 5)   Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider.  Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:...  read more


The Distracted Patient

November 7, 2017

LOST REFERRALS = LOST REVENUE:  Series (2 of 5)   Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage.  Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems.  Now we explore how easily patients...  read more


5 Benefits of Including Patient Education Materials on Your Website

January 9, 2017

In this digital age, a functional website is essential for any medical practice. When setting up your website, you include many individual components, from a list of your services to your contact information. One of the optional components to include is patient education materials. Your patient education may consist of short summaries of the conditions you...  read more


4 Ways A Practice Website Boosts Patient Engagement

January 23, 2015

Staying connected is important in any relationship. When it comes to the physician-patient relationship, connection and communication are crucial to a successful outcome. There are a number of ways in which a website can benefit your practice while also encouraging patient engagement and empowering patients to make well-informed decisions about their health. Web Features For...  read more


How Your Website Can Improve Health Care Literacy

November 28, 2014
Medical Books

It's important physicians do their part in improving health care literacy. According to the Office of Disease Prevention and Health Promotion, public health professionals are responsible for improving health literacy among all Americans. Those who are health care literate are able to make informed decisions regarding their own health care and healthy living. However, a...  read more


5 Reasons Why Mobile Sites Are More Important Than Ever

July 10, 2014
Mobile Device

The mobile Web is growing--quickly. These days, it's impossible to go out in public without spotting someone staring at a smartphone or tablet. With more and more people stepping away from the desk and accessing the Internet from mobile devices, websites that aren't optimized for mobile may become lost in the fold. Take a look...  read more


90% of Young Adults Trust Medical Info They See on Social Media

June 16, 2014

Be careful of what medical information you post on your social media accounts! Ninety percent of 18 to 24-year-olds said they would trust medical information shared by others in their social media networks, according to a recent PwC Health Research Institute survey. These findings underline the importance of posting accurate, precise and easy to understand...  read more