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Recent posts

Office Forms, Insurance & Responsive Optimization

April 12, 2018
Medical Paperwork

Anatomy of a Great Medical Website Design - Series (4 of 5) Office Forms Patient forms remain a necessity to every medical office. Place those patient forms on your website as PDF files that patients can download and complete before their appointment. Today’s forms are often available as interactive PDF files to be completed online...  read more


The Differences Between SEO & SEM

December 12, 2017
Dr Leonardo

So you're looking to market your healthcare practice, and now you've likely come across two of the most common terms -- SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be difficult for many to understand the differences between these two methods. Understanding these...  read more


How a Personal Profile-Site Contributes to Positive Reputation Management

December 7, 2017

"An' I Don't Give a Damn About My Bad Reputation"  © Joan Jett Earlier this year I had the wonderful opportunity to see Billy Joel in concert at the Nassau Coliseum on Long Island. Among the many songs he played was Only the Good Die Young, a line of which alludes to a potential problem...  read more


The Online Appointment

November 8, 2017

LOST REFERRALS = LOST REVENUE:  Series (3 of 5)   Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider.  Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:...  read more


The Distracted Patient

November 7, 2017

LOST REFERRALS = LOST REVENUE:  Series (2 of 5)   Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage.  Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems.  Now we explore how easily patients...  read more


4 Online Strategies to Make Your Practice More Approachable

February 3, 2017

Whether you're a practicing physician, dentist, or other health professional, one of the biggest hurdles you must overcome when representing yourself to your prospective clients is fear. Many patients feel wary of medical professionals due to negative past experiences or phobias. In fact, studies suggest that as much as 20% of the population feels anxiety...  read more


Why More And More Doctors Are Getting Websites

March 23, 2015

Every business can benefit from a website, and medical practices are no exception. A website highlights all of the aspects of the medical office and provides information about the practice to potential patients. Here are just a few benefits to having a website for a medical practice. Allow Patients Access to Forms and Registration Information...  read more


What Search Engines Really Want Webmasters to Know

February 17, 2015

Designing a quality website that search engines will love is much more complex than you might think. Many of the search engine optimization practices webmasters have used over the years are unacceptable now to search engines such as Google. The following are some of the ways you can show search engines you really want them...  read more


Why Your Medical Practice Needs an Online Presence

January 13, 2015
Team of Doctors

Journalists never thought digital media would take over print journalism. Doctors never thought that the Internet would serve as a source for health care. We don't predict a lot of ways technology changes the way people behave and how businesses operate. Now, more than ever it's important for medical practices to establish and maintain and...  read more


Benefits of Having a Mobile Website

September 24, 2014
Mobile Device

The internet has changed greatly since its original inception, and technology has quickly changed along with it. Now, the internet has gone mobile, with many users carrying it with them wherever they go each day. As the internet changes, so do the way websites are built. Today, having a website that is either optimized or...  read more