Recent posts

Effective Patient Engagement

April 9, 2018
Medical Website Home Page

Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to...  read more

Why Images Are Important For Your Website

March 17, 2015

When a website has little or no images, people do not tend to spend much time there. While written content is king, images are becoming just as important. Pictures draw the eye to content and can vastly improve page views. But there are some other benefits to having quality images on a site. Dr. Leonardo's...  read more

Dr. Leonardo Image Library: Built For Patient and Provider Convenience

December 8, 2014

When building your own website, it's important to remember that using copyrighted images isn't always a great idea. Dr. Leonardo currently offers approximately 5,000 commercially licensed images for all practices and disciplines in the medical field. Using images that are under the ownership of another individual or corporation can result in a world of trouble concerning...  read more

Components of a Website with Visual Appeal

September 12, 2014
Woman Viewing Healthcare Website

When it comes to creating a great website, it's important to remember that first impressions are everything in the world of online marketing. Your patients will visit your website seeking quality medical information- yet, a website with visual appeal will be what draws them into your website. From choosing quality images to an appealing color...  read more

Is Your Website Up to Date?

August 11, 2014
Web Design Flowchart

Your website represents you as a doctor to patients, so keeping your site up-to-date is imperative. Keeping your website current does not necessarily mean you need an entirely new design every year! In fact, making small changes to your website every few months can make a huge difference. So, is your website up-to-date? Here are...  read more

Introduce Potential Patients to Your Staff Online!

May 19, 2014

Does your practice's current website portray your office in an accurate and efficient way? Let's look beyond having a site that just shows your practice's contact information and a map to the office your site should draw visitors in by introducing them to the actual people behind your practice. Your practice's site should include detailed...  read more

Why Patients Leave Healthcare Websites

May 19, 2014

Is your website getting a substantial amount of traffic, but failing to convert viewers to patients? Read on! Your website may not be converting because patients are leaving before you get the chance to reel them in! Changing how you present your practice, procedures and patient education can make all the difference in the success...  read more

Finding the Right Layout Design for Your Medical Site

May 19, 2014

Have you struggled with finding the right layout for your practice's site? With many web builders, it's difficult to find a design and layout that properly reflects your medical, dental or veterinary specialty. Having a site that accurately and professionally presents your practice to visitors helps to cultivate your online image and establish your authority...  read more

How to Share Information on Your Practice's Site

May 12, 2014

Adding patient education opens up the opportunity for a very different type of marketing that can help give your practice more exposure. Instead of simply providing basic information about your practice to your current and potential clients, you can connect with them on a more personal level by providing them with helpful information. You don't...  read more