4 Mobile Marketing Tips For Your Medical Practice

By   |  April 27, 2015

Mobile devices are on the rise and an increasing number of people are using these devices to access the Web. Marketing on mobile platforms can help you to reach out to all those people and grow your practice.

Mobile Marketing Tips

Here are a few tips to help start off your mobile marketing campaign.

Build a mobile site: For all those looking for the services you offer from their mobile devices, you need to have a site that is optimized for their viewing. Your site should load quickly and should provide the visitor a great user experience. It should also provide all the content available on your regular website. It should also make for easy navigation. The way to go about doing this is by incorporating automatic reformatting when your site is accessed through a mobile device. Your site visitors should not have to continually zoom in or out to access various parts of a page.

Ads: When a patient uses a search engine to look for medical practices near their area, the search engine also shows ads, even on mobile platforms. These ads are displayed depending on the users preference. These pay-per-click ads can help you target a very precisely defined group of patients.

Social media: An increasing number of people are accessing their social media accounts through mobile devices. Having a social media presence will give you a great opportunity to reach out to all those people. When you share links, ensure that the pages being linked to are all mobile friendly. You can also provide exclusive offers for your social media followers. All of this will help you to increase your presence on social media platforms.

Mobile reminders: You can also send your patients text messages reminding them of their appointments. You can allow patients to schedule their appointments this way.

Need Help Establishing A Mobile Presence? Dr. Leonardo Can Help

Dr. Leonardo is a website builder designed for medical practices. In three easy steps, you can have your medical practice's website live on the Web. For more information on where to start, contact us.