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Recent posts

What Happens When Your Website Isn't Mobile-Optimized?

December 22, 2017
Responsive Healthcare Websites

Last year in November 2016, smartphones finally exceeded all other devices in browsing the Internet. As a result, most businesses, including dental and healthcare practices, have turned to mobile and tablet devices to reach on-the-go patients. Mobile marketing strategies can benefit a medical or dental practice of any size. So, Has Your Practice Managed to Go...  read more


THE DIFFERENCES BETWEEN SEO & SEM

December 12, 2017
Dr Leonardo

So you're looking to market your healthcare practice, and now you've likely come across two of the most common terms -- SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be difficult for many to understand the differences between these two methods. Understanding these...  read more


How a Personal Profile-Site Contributes to Positive Reputation Management

December 7, 2017

"An' I Don't Give a Damn About My Bad Reputation"  © Joan Jett Earlier this year I had the wonderful opportunity to see Billy Joel in concert at the Nassau Coliseum on Long Island. Among the many songs he played was Only the Good Die Young, a line of which alludes to a potential problem...  read more


Image(s) is Everything

December 4, 2017
images

A number of years ago, the camera company, Canon USA, rolled out a series of television commercials for their new EOS Rebel SLR camera. The commercials featured a young Andre' Agassi -- a tennis superstar with a bad-boy reputation as a 'rebel', while at the top of his professional game. The ad campaign used the...  read more