A number of years ago, the camera company, Canon USA, rolled out a series of television commercials for their new EOS Rebel SLR camera. The commercials featured a young Andre' Agassi -- a tennis superstar with a bad-boy reputation as a 'rebel', while at the top of his professional game. The ad campaign used the... read more
LOST REFERRALS = LOST REVENUE: Series (5 of 5) This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content. Now let’s explore a... read more
LOST REFERRALS = LOST REVENUE: Series (4 of 5) Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization. In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &... read more
LOST REFERRALS = LOST REVENUE: Series (3 of 5) Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider. Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:... read more
LOST REFERRALS = LOST REVENUE: Series (2 of 5) Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage. Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems. Now we explore how easily patients... read more
LOST REFERRALS = LOST REVENUE: Series (1 of 5) This series of five articles analyzes the growing increase of Lost Referrals (Leakage) that takes place when patients research their doctors online. Trending along these lines is discussed and a solution is offered on how healthcare providers can reverse this trend and start booking appointments... read more
In this digital age, your website is a vital resource for potential clients to learn more about your practice and communicate effectively with your staff. But the materials on your website are sometimes more important than the site itself. If the site isn't complete and user friendly, it may pose more of a hindrance to... read more
Whether you're a practicing physician, dentist, or other health professional, one of the biggest hurdles you must overcome when representing yourself to your prospective clients is fear. Many patients feel wary of medical professionals due to negative past experiences or phobias. In fact, studies suggest that as much as 20% of the population feels anxiety... read more
In this digital age, a functional website is essential for any medical practice. When setting up your website, you include many individual components, from a list of your services to your contact information. One of the optional components to include is patient education materials. Your patient education may consist of short summaries of the conditions you... read more
Like the DIY idea of Dr. Leonardo websites, but just don’t want to Do-It-Yourself? We understand! Fussing over website details isn’t for everyone. But we do love building websites with our builder and we’re kind of obsessive about how we do things. Plus, we can build them lickety-split – typically in 48 hours or less. So, if it’s easier, we’ll do it for you! And we promise – you’ll love the finished site as much as we loved building it.