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Recent posts


5 Benefits of Including Patient Education Materials on Your Website

January 9, 2017

In this digital age, a functional website is essential for any medical practice. When setting up your website, you include many individual components, from a list of your services to your contact information. One of the optional components to include is patient education materials. Your patient education may consist of short summaries of the conditions you...  read more


Three Essentials to Reduce Your Website's Bounce Rate

June 5, 2015

You will often hear the term ‘bounce rate’ when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean...  read more


How to Make Your Medical Website Stand Out

June 4, 2015

The key to creating a great website is to offer better, more relevant and highly engaging content to your users. The objective is not just to provide content or information, but rather to give information in a unique and innovative way. When you are in the medical profession, you have the opportunity to keep updating...  read more



Why Doctors Need a User-Friendly, Engaging Website

May 29, 2015

Your website talks about your medical practice. It tells visitors what you do and what you know. It is a means to build trust between you and (potential) patients. Your website should be designed, therefore, keeping in mind that it can generate business as easily as it can lose it and that the only way...  read more


Factors to Keep in Mind While Picking Your Website's Layout

May 27, 2015

Your website is, essentially, a marketing tool for your medical practice. It should convey its purpose clearly and must provide all the information that visitors to your site seek. Therefore, the layout that you choose for your website should enable you to accomplish this. Choosing a Website Layout The following factors have to be kept...  read more


Creating a Mobile-Friendly Website

May 25, 2015

It is a well-known fact that the popularity of mobile devices is increasing. It is also true that an increasing number of people access the internet through their mobile devices everyday and their purpose is to find information at the right time, no matter where they are. The information that they seek also includes doctors...  read more


What First Impression Does Your Website Give?

May 22, 2015

The importance of first impressions cannot be overstated, and this is especially true when it comes to the Internet. You only have seconds to capture the attention of online users when they land on your website, so it is important to get your website design right. Your website does not mean only your homepage. Online...  read more


SEO Practices to Boost Your Website Search Results

May 20, 2015

It's no secret that a growing number of people rely on the internet to help them in their daily activities. This includes searching for  doctors who can treat their illnesses and are located close to the patient's home or place of work. Doctors should, as a result, work to ensure that their website turns up...  read more